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Archive for the ‘Google Adsense’ Category

AdSense publisher Next Small Things has long understood that search is the entry point for users to find what they’re looking for on the web. In fact, the idea for, a MySpace layout creation and customization site (and Next Small Things’s largest business to date), came from the observation that many web surfers were using the company’s search engine to find instructions to change their MySpace backgrounds. The observation and ensuing business idea has paid off, and in just one year has gained a loyal user base: over 200,000 users are now finding or creating layouts on the site every day. “CoolChaser has become a one-stop-shop for layouts because of the ease of use and the choice and ability for users to express what they feel at the time,” says founder Chao Lam.

With over 20 million user-submitted layouts (and 3,000 created every hour), it was becoming increasingly difficult for users to find the layouts they were looking for. “We were getting a lot of requests from users to provide some sort of search mechanism so that they could easily find what they were looking for,” developer Sachiko Kwan says. As an existing AdSense publisher, Kwan decided to try AdSense for search and was immediately impressed by the quick setup process and the accuracy of the results. With the new SiteSearch feature, Kwan was able to restrict the searches so users didn’t have to leave the site to find what they were looking for. In addition, the new watermark feature allowed Kwan to add the search box without any rearrangement in the navigation bar.

Most recently, Lam and Kwan began optimizing their search for better performance and user experience. If a user wasn’t creating a layout, they were looking for one. So Kwan moved the search box from the upper right corner of each page to the center of the header and also added a second search box to the bottom of every page, in case users who were done browsing needed to search again. On the search results page, she changed the ad borders to a lighter color to better blend in with the site’s pages.

Within a week of making these changes, Lam and Kwan saw their daily search queries on CoolChaser increase by 40% and earnings more than double. Since implementing AdSense for search on CoolChaser, search has become the second most popular functionality behind creating layouts. Lam and Kwan continue to focus on user experience, and they are now working to refine search results using keywords and labels. “There’s such an enormous variety of things people search for,” Lam says. “AdSense for search is really working for us.”

Have you had success with AdSense for search, or our new optimization tips? If so, we’d love to hear from you.


feedburner_subscribersImage by jlori via Flickr

This is the announcement from Google about Adsense for Feeds. It will be available to a limited number of publishers and we have to wait until it is open to public.

Here is the detailed information for your reference.

We’ve been hinting at this for awhile, but it’s finally time to spill the beans: Starting next week, we’ll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers “coming soon”. If you start seeing “Ads by Google” on an ad in a feed somewhere, that’d be us.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You’re in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you’ll need to do to use AdSense for feeds. You’ll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven’t already, and you will want to set up your AdSense channels for “placement targeting” in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google – there are many more “things” and “stuff” yet to come, as we mentioned a few weeks back.

We’ll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we’re ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we’ll be reaching out to select publishers individually to try out AdSense for feeds.

Good luck to you all! Thanks Google for great feature!

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Great news to all publishers located in Australia and Japan, two big countries in the Asia and Pacific region finally receive favor of Google. Their earning especially who is running video network must be increased dramatically. Further, YouTube users will now generate their revenue from uploading videos to this network too.

I hope that more countries will be added to the white list for Video Adsense. Congrats to all!

Following the success of video units in a number of international locations, we’re excited to announce the launch of video units for English-language websites in Australia. In addition, video units are now available to publishers who are located in Japan or who have Japanese-language websites. If you’re not already familiar, video units are embedded, customizable video players which both enrich sites with relevant video content and enable publishers to earn extra revenue. Relevant and non-intrusive companion and text ads accompany the video content.

With this new launch, you can show videos from our YouTube content partners on your site. You can choose those videos by category, choose individual YouTube partners, or have video units automatically target your site with relevant video. You can also choose the individual videos to be displayed in your video units. Finally, if you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers’ video units.

To set up video units on your site, log in to your AdSense account and visit your AdSense Setup tab; if you have a site in one of our supported countries and languages, you’ll see the option to set up video units. For more information about video units, please feel free to re-visit our original launch post and our discussion of some of your most frequently asked questions. In addition, you might find the information in our Help Center useful. Finally, we’d like to note that we’re working on expanding video units to additional countries, but we’re not able to provide a timeline for when that may occur.

Good luck to you all!

SVG map of Hong Kong's administrative districts, with Hong Kong Island, Kowloon and the New Territories highlighted in different coloursImage via WikipediaIt must be an interesting for who located in Hong Kong and Hungary as their adsense earnings will be quicker than waiting for 3-6 weeks to get check as usual.

Now, with the EFT feature added, their revenue will go directly to their bank account. Wow, when will Vietnam be in the EFT-supported list?

Here are the details for your reference:

We’re happy to announce that publishers located in Hungary and Hong Kong can now sign up to receive payments by Electronic Funds Transfer (EFT). With EFT, your earnings will be directly deposited into your bank account so won’t need to wait for checks to arrive in the mail and clear at the bank. Signing-up for EFT is a simple process, and just involves entering your bank account information, then verifying a small test deposit. Please keep in mind that all EFT payments will be made in your local currency, and the exchange rate is determined at the time of payment.

While EFT is currently only available in a limited number of countries, we’re working on expanding our payment options and will announce any updates right here on the blog.

Good luck to you all especially Adsense publishers living in Hogn Kong and Hungary!!!

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Just to share with you that Adsense for Mobile has just released new version that includes image ads for mobile phone. So, you can see both text and image ads on your mobile.

I am wondering that this new add-on will make our mobile website blog slow and slow or not. As the ISP companies are now providing a very low speed internet connectivity and they charge further fees for loading time.

Here is the list of countries that image ads are available this time: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US.

For publishers, mobile image ads provide added flexibility and profitability. Publishers choose whether they want to show text ads, image ads, or a mix of both and Google will then dynamically return the ad that we expect will perform best at the time a user is looking at their site.

I don’t know about you, but I’m a big fan of data. I look at my own reports frequently and use channels to track the performance of individual pages and ad units so I can optimize my AdSense experience.

I’m also a fan of AdSense for content link units. As we’ve mentioned before, these units pack a big punch while conserving your screen real estate and can be a great addition to a page that’s already using one of our many other products. We’ve also been doing a lot of work lately to improve the targeting of link units.

This is why I’m happy to announce that my two loves are now coming together. As of today, we’ve enhanced your reports so that you can view the performance of link units separately from your other AdSense for content units. Even better, the link unit-specific reports contain more information about your link units. A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page.

To view your new, improved reports, visit the Advanced Reports page under your Reports tab and select AdSense for content. You’ll notice a new option to customize your reports — ‘Choose Units’. A ‘Combined’ report will look just like the data you’re used to seeing in your AdSense for content reports, while choosing ‘Ad Units’ or ‘Link Units’ will help you look at things with more granularity.

Please note that data is only available dating back to May 2007. Right now, we’re having a little issue where, if you generate a report with a date range starting any earlier than May 2007, our report won’t show any data, even if there is data after May 2007. Rest assured that our engineers are aware of the issue and are working to display all available data even if the date range starts before May 2007.

Remember, you’re allowed to put up to three link units on any given page in addition to your three regular ad units. With better reporting and improved performance, now is the perfect time to start using link units if you aren’t already.

Normally, when the new features are going to be launched, Google usually and quietly testing them for curtain period to see how they are running for better improvement. Further, this is also a good way to collect feedbacks and ideas from its publishers to make these features the best among other competitors like AdBrite, BidVertiser or ClickSor….

Now, it is the right time to announce this new feature even we have experienced this for more than a month ago in some places where Adsense text are placed but now most of it showing scrolling tab.

After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

While the ads the user initially sees may be relevant to a publisher’s content, they may not be precisely what the user is seeking — for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the ‘next’ and ‘previous’ buttons, users can view more cheese ads until a Swiss cheese ad appears.

You won’t generate earnings for clicks on the ‘next’ and ‘previous’ buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they’re looking for, which can lead to higher earnings for you.

Hope to see more improvement from Google and CTR will increase too 🙂