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Scrolling Ads under Adsense Text officially launched

Posted on: Tháng Tư 3, 2008

Normally, when the new features are going to be launched, Google usually and quietly testing them for curtain period to see how they are running for better improvement. Further, this is also a good way to collect feedbacks and ideas from its publishers to make these features the best among other competitors like AdBrite, BidVertiser or ClickSor….

Now, it is the right time to announce this new feature even we have experienced this for more than a month ago in some places where Adsense text are placed but now most of it showing scrolling tab.

After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

While the ads the user initially sees may be relevant to a publisher’s content, they may not be precisely what the user is seeking — for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the ‘next’ and ‘previous’ buttons, users can view more cheese ads until a Swiss cheese ad appears.


You won’t generate earnings for clicks on the ‘next’ and ‘previous’ buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they’re looking for, which can lead to higher earnings for you.

Hope to see more improvement from Google and CTR will increase too 🙂

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