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Adsense Optimizations must comply with Quality Guidelines

Posted on: Tháng Ba 27, 2008

As many blogs and websites are now placing a text link right under the navigation bar but not making it distinguishable from Adsense ads that leads to invalid or accidental clicks. This issue could affect the advertisers’ budget and loosing reputation of Google in the eyes of investors.

According to the Quality Guidelines and policies, all Adsense ads must be distinguishable from the blog contents. Here are two key things that you need to follow while optimizing your Adsense ads.

1. Ads shouldn’t be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn’t be placed under titles such as “Dallas Business Opportunities” or “Today’s Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.

2. Ads should be easily distinguishable from surrounding content.
Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:

As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It’s important to keep their interests in mind, as well as your own.

Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.

We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites’ visitors, and that they will help ensure your continued success in the AdSense program.

Many of my friends reported that their blog or domains were banned by Google due to poor contents or bad design that was not in compliance with Adsense Quality Guidelines. Hope this can help you all.


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