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Google Ad Manager Beta release for FREE

Posted on: Tháng Ba 13, 2008

Great news from Google since its acquisition of DoubleClick completion early this week. Now, it is the time to release the Google Ad Manager for FREE.

If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.

It seems that this is a good effect from the integration and new wind in the hope to bring more revenue to Google itself and its publishers who are using Adsense.

First, let us address the options that publishers have when it comes to selling and managing ad space on their websites. Some publishers use ad networks like Google AdSense to fill their ad space. Still others employ a direct sales force to manage and sell their ad inventory with solutions like the DoubleClick Revenue Center, and partner with third-party ad networks to fill in any unsold space. Regardless, it is a challenge for publishers to effectively manage their available inventory and ensure all of their clients’ campaigns serve on time without a sophisticated ad management and ad serving solution.

Today, we’re announcing a new tool for publishers with the beta launch of Google Ad Manager. Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.

Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings. Today’s announcement demonstrates this promise, and at the same time furthers our goal of creating new opportunities for publishers of all sizes. Dozens of publishers have been using Google Ad Manager successfully in early trials. To hear what those publishers have to say check out some Ad Manager success stories or take a product tour to learn more.

As we are still in beta, Google Ad Manager is available to publishers by invitation only. If you’re interested in learning more about it or would like to be considered for the program, visit the Google Ad Manager site. Existing DoubleClick customers are not affected by this announcement. As we expand the Google Ad Manager beta program, we will be in touch again to include additional publishers and offer updates on our progress.

So, please be noticed that it is still in BETA period then maybe there are still problems and changes or bug. Further, if you are invited to join, please follow the invitation link or apply for new one here

Updated: Here is screenshot of Google Ad Manager posted on GoogleScoped

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