Top WordPress Themes

MerchSense Makes Sense for Higher Yield

Posted on: Tháng Ba 2, 2008

Earn $$ with WidgetBucks!

Behind the scenes at WidgetBucks we’ve been working to improve MerchSense, our contextual algorithm. One way we’re doing this is by implementing YieldSense(tm), which is technology that automatically generates the highest possible yield for publisher ad placements, and we’re nearly ready to publish the first phase of these improvements. Starting as early as this weekend or Monday, U.S. and Canada visitors on sites that are running MerchSense will begin seeing short-duration display advertising running before WidgetBucks’ traditional shopping widgets. This hybrid CPM display ad/PPC shopping widget combination is intended to help improve effective CPM (eCPM), while maintaining a great e-commerce experience through our widgets. Here is a summary of what is being announced:

  • Display ads will begin running before WidgetBucks’ shopping widgets — the duration and advertisers will be dynamic to best optimize for the eCPM of your individual site
  • Only U.S. and Canada visitors on sites running MerchSense will see the hybrid CPM display ad/PPC shopping widget (non-U.S. and Canada traffic continues to pay on a CPM basis)
  • Display ads are site-category specific and include major corporations as advertisers
  • Revenue earned through the display ads will appear within publishers’ MyWidgets pages, and be included in the roll-up and pie-chart displays, as well as the “CPM Ads” tab
  • Only widgets configured for MerchSense will initially be able to take advantage of this automated yield optimization
  • As a reminder, MerchSense works best with product-specific sites and blogs rather than sites covering affiliate tools or online money making

One final note about display advertising: according to a JP Morgan report released in January, online display advertising is expected to jump 20 percent to $8.6 billion this year.


Trả lời

Mời bạn điền thông tin vào ô dưới đây hoặc kích vào một biểu tượng để đăng nhập: Logo

Bạn đang bình luận bằng tài khoản Đăng xuất /  Thay đổi )

Google+ photo

Bạn đang bình luận bằng tài khoản Google+ Đăng xuất /  Thay đổi )

Twitter picture

Bạn đang bình luận bằng tài khoản Twitter Đăng xuất /  Thay đổi )

Facebook photo

Bạn đang bình luận bằng tài khoản Facebook Đăng xuất /  Thay đổi )


Connecting to %s

%d bloggers like this: